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Defined curls.
Wear the crown.

Rich, whipped curl cream that defines, holds and shines. Save up to 15% on Twin Packs and the Crown Trio.

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King Perms Curly Cream bottle

King Perms · The Original

King Perms Curly Cream

£14.99

A rich, whipped cream that melts into the hair, defines every curl and holds it soft. One bottle, every wash day, zero compromise.

  • Defines curls, coils and waves
  • Deep moisture, zero weight
  • No crunch, no flaking
  • Soft golden sheen finish
Full details, ingredients and reviews
250 ml / 8.45 fl oz All curl types, 2A to 4C No crunch, no grease
K and P Barbers crown emblem

Born in the barber's chair, built for the crown.

King Perms started behind a barber's chair, mixing small batches for clients whose curls deserved better than the shelf had to offer. What left the shop in unmarked jars now leaves in black and gold.

One formula, refined over hundreds of heads: rich enough to feed the curl, light enough to let it move. Every bottle is finished by hand and stamped with the crown it was made for.

Saray Dalak

The ritual

  1. Work

    Warm a coin-sized amount between your palms until it turns glossy.

  2. Scrunch

    Apply to damp hair from mid-length to ends, scrunching upward to set the curl.

  3. Crown

    Air dry or diffuse. Shake out at the root and wear it like you earned it.