
King Perms Curly Cream
Definition, hold & shine
£14.99
Free UK shipping over £25
Rich, whipped curl cream that defines, holds and shines. Save up to 15% on Twin Packs and the Crown Trio.

Definition, hold & shine
£14.99

One for home, one for the bag
£27.99

Our best value set
£36.99
King Perms · The Original
A rich, whipped cream that melts into the hair, defines every curl and holds it soft. One bottle, every wash day, zero compromise.
Born in the barber's chair, built for the crown.
King Perms started behind a barber's chair, mixing small batches for clients whose curls deserved better than the shelf had to offer. What left the shop in unmarked jars now leaves in black and gold.
One formula, refined over hundreds of heads: rich enough to feed the curl, light enough to let it move. Every bottle is finished by hand and stamped with the crown it was made for.
Saray Dalak
Warm a coin-sized amount between your palms until it turns glossy.
Apply to damp hair from mid-length to ends, scrunching upward to set the curl.
Air dry or diffuse. Shake out at the root and wear it like you earned it.