King Perms emblem

The house of King Perms

King Perms started in the chair — years of cutting, curling and perming every hair type that walked through the door. The Curly Cream was made because nothing on the shelf did the job: definition without crunch, moisture without grease, and a finish that holds all day.

Today it's two things under one crown: the shop, where you can order the cream and our sets with free UK shipping over £25 — and the chair, where you can book in for a cut or a perm on WhatsApp or Fresha and see the work for yourself in the gallery.

Shop the cream The curl cream that started it all — singles, twin packs and the Crown Trio. Book a chair Appointments via WhatsApp or Fresha, whichever suits you. See the work Photos and videos straight from the chair. Get in touch Questions, wholesale, collabs — send us a message.